ROSEBERRY STRENGTHENS YOUR MARKETING BENCH
WITH UNIQUELY SPECIALIZED EXPERTISE
PARTNERSHIPS / PROMOTIONS / PROJECT MANAGEMENT
PARTNERSHIPS. COLLABS & SPONSORSHIPS
With deep experience, connections and a proven approach, Roseberry builds the roadmap and delivers winning partnerships and sponsorships to meet brand objectives. We have extensive experience across CPG, travel and hospitality, retail, lifestyle and sports, services, ecommerce, healthcare, entertainment, licensed properties and nonprofit, addressing a variety of business goals from revenue generation to budget optimization.
Finding an authentic connection between partners and customizing ideas for a successful collaboration that delivers impact requires a rare and special combination of art and science. And we love it. We are often tapped by teams for:
• Research
• Strategic Planning
• Pitch Material Development
• Partner Development
• Custom Proposals
• Negotiations to Agreement
• Promo Products
• Asset Identification
• Creative Concepting
• Execution Management
PROMOTIONS & PERFORMANCE
MARKETING
Sometimes you just need an energy boost to elevate a brand promotion or spark fresh shopper and performance marketing ideas?
Over the past 25+ years, Roseberry has worked with large and small marketing teams and large and small agency partners with one goal: fostering bold thinking in the path to purchase with innovative ideas that inspire trial, repeat purchase, engagement and loyalty.
Roseberry works within your team in a variety of ways, including:
• Bring clarity to goals and objectives
• Develop territories to explore
• Lead ideation sessions
• Encourage new ideas to fly
• Evaluate ideas to move forward
• Detail out program next steps
• Concept creative
• Supervising program execution
PROJECT MANAGEMENT & SUPERVISION
Maybe you're not fully ramped up yet or you're experiencing a short-term crunch, we'll plug into your team - at any stage - to help projects stay on track people on task and ensure it gets done on time and on budget.
For most of our careers, we've been leading, managing and supporting omni-channel programs, from advertising campaigns and rebranding to digital marketing, partnerships, sponsorships, promotions and events, reaching high, low and everywhere in-between.
We work within your processes, respect people's roles and responsibilities, and if we spot an opportunity for process improvement, we'll diplomatically and inclusively share ideas with you. In the end, we guarantee flawless execution of programs and fun along the journey.
ABOUT ROSEBERRY GROUP
KATHY ROSEBERRY
PRINCIPAL & STRATEGIST
For twenty-five years, Kathy strategically led Fortune 500 companies, elite branded properties, international entertainment and lifestyle marketing, sports and licensing practices as partner and co-owner of a leading U.S. partner marketing firm. During her tenure, she developed a reputation for creating some of the most high impact strategic partnerships working with brands like 20th Century Fox/Disney Theatrical Home Entertainment and Retail, Fox Searchlight, Great Clips Salons, Acorn TV, Great Wolf Resorts, TBS and Peanuts Worldwide. To say she knows the spirit of getting people to work together toward a common goal is an understatement. Her work has led to international recognition, including with multiple Reggie Awards.
Today, Kathy rolls up her shirtsleeves and works with teams directly to leverage insights, opportunities and optimize business and brand goals. Whether augmenting teams as a promotion strategist or working to create brand partnerships and alliances with other like-minded company, Kathy uses her experience and strong organizational aptitude to elevate programs and projects, generate cash/revenue, add value and optimize budgets.
Early on Kathy managed high profile national promotions working for the largest consumer and trade promotion shopper marketing agency, spearheading strategic programs for major CPG, retail and tech brands like Sprint, Kraft Foods, Chiquita Brands, Dairy Queen, ConAgra Foods (Healthy Choice), Arby’s, Keebler, General Mills, Coors Brewing, Pepsi, Turner Broadcasting. Today, that experience proves valuable time and time again with teams and often serves to influence partnership marketing strategies.
Her community support includes advising Second Harvest Heartland, one of the nation's largest food banks, and serving as the Board Chair of the Twin Cities Film Fest. Kathy holds a Bachelor of Arts in Marketing Communications from the University of Minnesota.
JO-ANNE EBENSTEINER
CONSULTING PARTNER
Jo-Anne brings nearly three decades of brand, promotion and executive creative leadership to Roseberry. As a consulting partner with Kathy, Jo-Anne joins the ideation team to inspire fresh thinking and stretch imaginations to see opportunities beyond traditional, low-risk, low-reward ideas.
Prior to Roseberry, Jo-Anne was President, COO and ECD of Thorburn, a nationally recognized branding and advertising agency where she led the digital transformation of the agency, led the strategy, client service, media and creative teams. One of her campaigns was so powerful, it gained $3.5 million in measured media in 18 months. Prior to Thorburn, Jo-Anne was the Chief Brand Officer for Coolibar, a mission-driven, direct-to-consumer, sun protective apparel brand where she led the brand transformation, all marketing, branding, advertising, digital and social campaigns, ecommerce renovation, Amazon storefront, merchandising and promotion planning, influencer and partnerships, and public relations. Her team collaborated with high profile melanoma survivors Nora O'Donnell, anchor CBS Evening News and 1996 Barcelona Olympic Swimming gold medalist Summer Sanders and influencers to create national awareness campaigns.
With omni-channel experience across retail, financial, entertainment, travel, consumer goods and services, fashion, luxury, hospitality, tech, health, home and lifestyle, Jo-Anne has touched just about every category but thrives on looking at new ways to address old - and new- challenges.
Jo-Anne serves as Board Member and Marketing Chair for The Foundation of PSUSD, a nonprofit that funds innovative educational opportunities for 22,000 socioeconomically disadvantaged students in California's Coachella Valley. She holds a Masters in Business Communications from the University of St. Thomas and an undergraduate Bachelor of Science in Mass Communications/Advertising.
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